Affordable Online Marketing Solutions - Part 2

Last week’s article touched on 3 online marketing solutions that can help enhance your business at little to no cost. Now let’s look at another series of marketing methods that you might not have thought about.

• Online Reviews - As credible as testimonials on your website.
  Using online review websites like Google Places, Yelp or RedFlagDeals to double-check the credibility of a company, product or service is commonplace these days. In fact, more people tend to find the reviews provided on these sites to be more credible than the testimonials on one’s own website. Why? Mainly because they are user-submitted, and people can usually determine the legitimacy of a reviewer simply by checking their other reviews. Getting past clients to post reviews about you on such sites might be tricky bit difficult but it would be worth it for you to try.
• Video Blogging - Not a big writer? Get in front of the camera and share your thoughts on video. Showcase a new development or provide a video ‘open house’.
  There are all sorts of video topics about which you can record and use on your website. Open house tours, new condo development insights, neighbourhood profiling – just to name a few. This can also act as a preliminary interview of sorts, allowing a potential client to listen to, and get a feel for, the type of a person and businessperson you are, and if they feel you’d be the right REALTOR® for them.
• E-mail Drip Campaigns
  Don’t let your name slip from the memory of a past, present or potential client. Keep in touch regularly through whichever media are available – and an e-mail drip campaign is one of the least intrusive, and often the best-received form of keeping in touch. Make sure to provide hyper-local content that your recipients can relate to (community events, neighbourhood statistics, etc).
• Write an E-Book!
  Leverage your experience in real estate to do some writing. Create and offer an e-book or whitepaper to visitors of your website; help encourage lead generation by making it downloadable after submitting a form outlining their real estate needs. Go one step further and offer a printed copy to be mailed or hand-delivered to them – a great chance to set up a meeting and get your foot-in-their-door (literally).

Stay tuned next week for Part 3!

Authored By: Bryan Coughlin, Client Relations