Affordable Online Marketing Solutions - Part 3

Continuing from last week’s article and rounding out the list of affordable online marketing solutions are the following:

• Blog
  Taking the time to craft a blog entry every week can dramatically increase your online presence. Focus on real estate-related topics, and make sure to incorporate the keyword phrases for which you’re trying to optimize your website. Search engines factor in new and updated content so, if you’re regularly posting to your blog, not only will you showcase your knowledge and expertise in the industry, but it will also help improve your website’s search ranking. Further, online social media portals can help streamline your social media updates using the blog RSS link.  RSS, or Real Simple Syndication, can be used to allow people to automatically “follow” your blog in their browser, email client etc.  The RSS link for your Real Web Agent blog is http://www.yourdomain.com/blog/rss.  For more information on why you should blog, check out this article: “Why Blog?”
  
• TXT Keywords/Short Codes:
  An easy way to provide up to 136 characters of on-demand information via text message. You benefit from receiving the sender’s mobile phone number and which keyword (in this case, property code) was used while the sender receives the predefined response automatically to their phone. For more details, read our blog post entitled “SMS Messaging: Get Connected!”
  
• QR Codes
  A new, useful and free marketing tool designed for the smartphone market. For detailed information on QR Codes, read this blog post. (provide link)
  http://www.realwebblog.ca/blog/p/qr-codes:-what-are-they-and-how-do-they-work

Not all of these solutions will suit your marketing campaign, but if you pick and choose those that are complimentary to your existing strategy, you’ll likely find increased success in website traffic, form submissions / lead generation and/or search engine ranking.

Stay tuned for next week’s blog entry!